Phung Vuong

As a strategic and performance marketing leader with over two decades of expertise, I specialize in branding, marketing, customer experience, and digital business strategy for international brands such as Manulife, HSBC Bank, FWD Life Insurance, Unilever, S.C. Johnson, and Mead Johnson. My track record includes delivering innovative marketing strategies that maximize brand awareness, customer acquisition, and retention. I excel in building and cultivating challenger brands, strategic partnerships, and digital businesses.

Having held senior leadership roles in Canada, Australia, Hong Kong, and Vietnam, I bring a wealth of experience in leading change, building brands, new product development, and leveraging customer insights and data analytics to inform business decisions that help establish leadership positions, grow customer bases, and maximize ROI. My experience in both Eastern and Western markets has equipped me with a multi-dimensional perspective, where the best of both worlds converges.

With a Master’s degree, I am passionate about leading, coaching, and mentoring high-performance teams while fostering an engaging working culture. I have been recognized with multiple industry and company awards for my contributions.

In my “me time,” I love to relax, reflect, and connect with my inner self through sitting down, walking, or cooking meditation. Brainstorming ideas with friends and colleagues and sharing our paths of growth is another passion of mine.

I would love to have a coffee/tea chat with you over your business challenges, explore new ideas, or simply share our life passions. I believe that a journey of a thousand miles begins with a single step, and together, we can reach beautiful destinations by taking that first step.